139 Instagram Facts in 2017

We all know Instagram is a mobile application, owned by Facebook, with an enormous population of highly engaged users.

This comprehensive infographic shares every detail you could want about Instagram. Some of the facts we found interesting are:

  • over 80% of users live outside of the US
  • 4.2 billion likes per day
  • the most popular photo has almost 6 million likes
  • 48.8% of brands currently use Instagram – expected to rise to 70.7% in 2017
  • top brands post 4.9 times per week
  • Wednesday at 5pm is the most engaged time to post
Instagram in 2017

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