The New Year is finally here and for many of us that means abiding by a set of self-imposed resolutions. But whether you’re planning to lose some weight or give up smoking, the will to succeed is the inevitable driving force behind your success.
But, if you’re a small business owner looking to make some positive changes in 2015, a great place to start is with your social media campaigns. After all, a New Year brings fresh enthusiasm and opportunities to engage your audience.
However, what was relevant in 2014 may not necessarily apply in 2015 and predictions for this year will play a decisive role in shaping your social media marketing campaigns.
That’s why we were elated to see that the good people at Social Media Examiner had just released a compilation of social media marketing predictions for 2015 from the pros.
The post, which can be found here, gives some fantastic insights from industry pros into what we can expect to see this year in the world of social media. And, while some of the predictions will simply be extensions of what you’ve been doing this year, others will definitely open your eyes and offer some interesting food for thought.
For example, a theme which we started to see in 2014 and that looks set to stay in 2015 is the unavoidability of paid advertising. Organic reach has been steadily declining and competing for keywords has become more difficult than ever for businesses.
Therefore, if paid advertising wasn’t something that was on your radar in 2014, it probably should be in 2015.
But that doesn’t mean you have to spend a fortune to get your desired results. A post we recently published offers some great advice for business owners who are considering Facebook advertising – although the sentiment is the same for pretty much every social network.
From all of us at Mayvin Training, Happy New Year! We hope 2015 turns out to be your best year yet for social media marketing and audience engagement.