You keep getting told that content is the cornerstone of your online marketing efforts and social media campaigns. But producing fresh new content week in, week out can be a time-consuming struggle. That’s why you need to learn how to repurpose your best content and make it work for you over and over again.
Repurposing content gives life to your old content, making it shareable and consumable once more; helps you reach new audiences; and gives you an easy SEO boost.
However, not all types of content can and should be repurposed. For example, it doesn’t make much sense to repurpose content that’s not evergreen i.e. once it’s out-dated it’s no longer useful. Also, what’s the point in repurposing content that wasn’t that popular the first time round? It’s probably going to be a waste of your time, which is why it’s a much better idea to only repurpose your most popular content.
Here are five easy ways to repurpose some of your best content:
1. Webinars to YouTube videos
If you host webinars, chances are there are times when not everyone will be able to virtually attend for whatever reason. Consider making your most popular ones into YouTube videos that can be consumed into the future.
2. Blog posts into guides
Pick a few of your old blog posts that focus on similar topics and repurpose them into a more detailed guide. You can even choose to place this guide behind a gate on your website (a short from that captures a person’s email address in exchange for a free download.
3. Visual content into a Pinterest board
If you’ve got some blog posts that are especially image heavy, consider turning them into a Pinterest board. The pins can help driver referral traffic to your website.
4. Written content into podcasts
Some people simply don’t have time to sit down and read a blog post, but they do have time to listen to a podcast while they’re travelling to and from work.
5. Information into an infographic
Today, people love infographics! They look great and provide useful information. They tend to get a lot of shares and can help boost your company’s online profile.