If you’ve completed any kind of social media training course, you’ll know how important it is today for your brand to have a presence on the big social networks.
However, simply creating a handful of social media accounts and hoping they’ll gain traction isn’t enough. After all, aside from your company website, your brand’s social media profiles and pages are often the first things Internet users come across when they search for you online.
That’s why you need to ensure that all your brand’s social media accounts do it justice and portray your business the way you want.
Here are three simple social media profile wins you should take advantage of now:
1. Get your profile picture and cover photo right
When it comes to job interviews, people often say that you don’t get a second chance to make a good first impression. The same absolutely applies to your social media profiles.
As Internet marketers, we have a fantastic opportunity to grab a potential customer’s attention with our profile picture and cover photo. This is why these two profile elements should never be taken for granted and must show off your brand from the outset. Make sure that your brand is easily recognisable from both and leave no doubt
2. Make sure your profiles are complete
It sounds simple, but there’s a reason why each social media profile has scope for you to input lots of details about your business. Use them as they’re intended and make sure all of your profiles are as complete as possible.
There are actually two reasons why this is important. Firstly, complete profiles leave nothing to guesswork and every person who visits your page knows exactly what the score is. Secondly, profiles that are more complete profiles tend to appear higher and are more easily found in search results.
3. Stay true to your brand
Everything you post online, including on social networks, needs to be consistent with your brand’s image, values and ideals. This doesn’t meant to say that you can’t share amusing posts from time-to-time, but it does mean that you should strive to stick to what your brand is all about.
Your offline customers have come to trust your company and invariably love your products and services. The same applies online, which is why you need to get your social media marketing right from the very start.