As 2016 draws to a close, it’s time to start thinking about 2017 (as if we haven’t been already) and look at some of the potential social media trends we can expect to see next year.
The rapid evolution of social media dictates that brands need to stay on top of changes as they occur and keep their fingers on the digital pulse when it comes to potentially game-changing trends.
With that in mind, here are our top 5 social media trends to watch out for in 2017:
1. Live video will gain more traction
Video has become a focal point of social media, with live streaming leading the way, and that means it is an essential tool for brands to leverage in their search of social media marketing gold.
Right now, 59% of social media users say they prefer watching a video than reading text, and 80% say they can recall a video they have watched in the past month. Easy to see why we expect video to dominate the marketing strategies of many brands next year.
2. The rise of Snapchat
Did you know that Snapchat has over 10 billion views daily on its video content? That’s more than YouTube – a website dedicated to video and the name most synonymous with all things video online.
The bottom line is that Snapchat, and its 150 million plus daily user base, are a force to be reckoned with. Can your business afford not to be taking advantage of it next year?
3. Employees as brand ambassadors
Employees are an extremely powerful (and cheap) option for companies looking to expand the reach and impact of their social media posts. Employee advocacy is likely to come to the forefront in 2017 as brands look to encourage their staff to share their company updates on their own personal accounts. The result will be post reach that money (almost) can’t buy.
4. Expect a fake news fightback
The issue of ‘fake news’ has come to the fore in recent months, with Facebook in particular facing a lot of public scrutiny for some of the content that’s been appearing on its site. We can expect to see the major social networks, especially Facebook and Twitter, fighting back in 2017. Algorithms will likely change to combat the fake news phenomenon.
5. Engagement will continue to be key
Ongoing social media relationship building will continue to be key in 2017, and brands will look to use social media platforms to provide customer support – even more so than they do now. Brands need to monitor their online conversations even closer than ever before and be prepared to jump in and join in whenever possible.