Organic reach (exposure that you don’t pay for) on Facebook is at an all-time low. In fact, according to some studies, for brand pages with more than 500,000 likes, it can be as low as 2% – a reality that highlights how having tons of fans isn’t always necessarily a good thing.
So how can you maximise the organic reach of the posts you make on your business page?
Here are 5 tips to get you headed in the right direction:
1. Get to really know your audience
The key to boosting organic reach is to find the types of content that resonate with your audience. The posts that automatically make them want to click ‘share’.
That’s why it’s so important to understand your audience and know what makes them tick. Lose track of this and your post likes and shares will take a major hit.
A great place to start is your Facebook Insights, where you can see exactly which posts generate the most interest.
2. Avoid sharing clickbait
Facebook uses a sophisticated system to detect clickbait links and automatically reduce the reach of pages that share them regularly. Do yourself a favour and never share clickbait on Facebook.
3. Utilise #hashtags
It might seem like a trivial matter, but hashtags can get your posts in front of people who ordinarily wouldn’t have seen them. Spend some time searching Facebook for hashtags that are popular in your marketplace. You can even come up with your own if you want to muster a following.
4. Tag other pages in your posts
When you tag another Facebook Page in one of your posts, there’s a chance that it will show up in the feed of people who have ‘liked’ the other page. A simple tag has the potential to increase your organic reach.
5. Leverage employee brand advocates
Your employees are some of your biggest business assets, and the role they can play on social media is huge. Encourage them to like and share your business posts with their friends. You could even run an in-house competition for employees who share your posts regularly.
[Recommended read: How to Turn Your Employees Into Social Media Advocates]