How many Facebook groups do you belong to? Chances are you probably don’t know for sure. That’s because we often get added to groups by our Facebook friends and never get round to removing ourselves if they’re not something we’re particularly interested in.
But have you ever considered the power and potential of Facebook groups for business?
No? Don’t worry, we are about to give you some tips on how you can cleverly market your business using Facebook groups (hint: it’s not just a case of creating a group, inviting people to it and then spamming them with links to your products and services).
Here are five tips to help make Facebook groups work for your business:
1. Provide real value
First and foremost, your Facebook group has to provide real value to the people who are in it.
Consider creating a group exclusively for people who have bought your products and share expert tips and tricks with them designed to help them get the most out of their purchases.
2. Collect feedback
People like to feel as though they’ve got a voice, which is why seeking feedback via a Facebook group is a great idea. Openly ask group members what their biggest bugbears are right now and if any of your products/services would help if they were modified in the future.
3. Provide customer service
Facebook groups are a great place to provide customer service too. You can deal with customer queries and other group members can remain updated throughout. Sometimes, people can’t be bothered to reach out, but if the information is there in a group they will consume it.
4. Showcase your expertise
You know a lot about your business, its products and services, and the industry you operate in. Showcase that knowledge with group members and establish yourself as a thought leader in your sector. Remember, it’s all about providing value. So rather than just display your knowledge, give group members valuable information they can actually use.
5. Promote special offers
A great way to encourage people to join your group is by offering them exclusive early-bird deals. If you know you’ll be discounting a particular product in the near future, let group members know ahead of time as a reward for their continued support of your business.