Today’s post is the final one in our three-part series looking at Instagram metrics/analytics. If you haven’t already read the first two, take 15 minutes now to do so. It will make a lot more sense if you do…
[First read: Which Instagram metrics should you be tracking?]
So today we’re going to look at some of the ways small businesses can use Instagram to their advantage.
With its enormous user base (over 600 million in December 2016) and highly visual nature, Instagram is a fantastic platform for brands who want to showcase their products. However, if you’ve not used it much before, it can be a little daunting in the beginning.
Here are five ways that Instagram can benefit your small business:
1. Get your business in front of new customers
It’s inevitable that there are people out there who are looking for products and services like yours. Instagram can help you get your business in front of those people and potentially drive new sales as a result. The fact that Instagram allows you to geotag every one of your posts makes your business easier to find for people in your local area.
2. Promote your products and services
Think of Instagram as like an extended online gallery in which you can showcase your products and services. The best part is that you don’t even need to hire a professional photographer to capture every image you want to post. In fact, some users prefer the more rustic, real pictures posted by businesses.
3. Announce events
Instagram can be used in conjunction with Facebook to announce any upcoming events your business might be holding. You can post teaser images relating to said event or publish images from similar events in the past.
4. Engage with your customers
It’s easy to engage with your customers and prospects on Instagram. You can like, comment on and tag people in posts on the platform to boost your business’s exposure. The more you engage, the larger your following will become.
5. Crowdsource images
Your Instagram stream doesn’t just have to be full of images you’ve posted. Encourage your followers to upload their own images too, especially if they feature any of your products/services. You can even run a competition and choose the winner from people who have uploaded to your Instagram page.