Last week, we wrote about the dos and don’ts of Facebook competitions/promotions and gave you some practical advice on how to run your own. Today’s post is going to take that concept and elaborate further by providing you with 5 dedicated tools that you can use to take your Facebook competitions to the next level.
Running competitions and promotions on Facebook is a great way to boost your brand and effectively engage your followers. In fact, you may even attract new followers once word gets out that your competitions are fun and worth entering.
However, creating a successful promotion can represent a significant investment in terms of time. After all, you need to think about what kind of competition you’re going to run, define its mechanics and then actually make it live.
That’s why we’ve compiled the following list of tools; all of which are designed to make your Facebook promotions successful.
ShortStack is a complete campaign management tool which works across a variety of social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest and Google+. It provides a DIY interface from which you can build your promotions piece-by-piece. If you can dream it, ShortStack will help you create it.
Similar to ShortStack, Strutta allows you to take full control of your promotions using its easily-customised templates. Strutta’s DIY Promotion Builder will enable you to launch contests on Facebook, Instagram, microsites and iframes. Strutta boast Starbucks, Toyota and Hilton amongst their clients.
GroSocial target small businesses looking to create effective and successful Facebook promotions. However, perhaps the biggest selling point is that GroSocial integrates with pretty much everything under the sun in terms of online marketing – all the main social networks, Paypal, Mailchimp, SurveyMonkey and Hubspot to name just a few.
AgoraPulse have lots of useful features but their standout tool for Facebook promotions is their Timeline Contest Manager. Sound intriguing? It enables you to run unlimited free contests on your Brand’s timeline. Quizzes, photo contests and sweepstakes are all possible using AgoraPulse’s tool.
Wildfire by Google (yup, you read that correctly) is a suite of applications that are designed to deliver big results for your social media campaigns. Everything from landing pages to ads, analytics to promotions. There is a whole gallery of promotional templates to choose from and you can create mobile-ready pages right off the bat.
So that’s 5 tools that you can take advantage of to make killer Facebook promotions on your brand’s page. Obviously, there are others, so take the time to look around further.
We’d love to hear about your experiences with the tools above, or any others for that matter. Leave a comment below and maybe we can look to feature some different apps in the future.