Now that you have set up your blog and started filling it up with content, the next goal is to build the blog’s readership base so that you can create more business opportunities. Publishing substantial content, with information you know your readers will appreciate, would have less results if you do not have a following in the first place. In order to gain exposure and generate engagement with your audience, you can start by using social media to share your blog posts and work towards your objectives that way.
Each platform has different features and benefits and you can’t use the same approach for all. You will find yourself tailoring comments etc to fit each platform. Based on the number of users and reach, the most vital social networks you should be using to share your content include Twitter, Facebook and Google+. But there are also other sharing platforms you can explore, such as Tumblr, Reddit, Stumble Upon and Scoopit. Their share buttons should be present on every blog post, so that it’s easy for your readers to share your content on their own social media accounts.
Originally developed as a “microblogging” service, Twitter has grown into an active social network with worldwide users in the hundred millions. It is believed to be the most effective tool for sharing blog posts, which is why most bloggers have Twitter accounts. This social networking tool has brought viral awareness to certain topics published on the internet because of how quick and easy it is to share a tweet and network with other users.
– Each time you publish a blog post, provide the link of this on your Twitter account.
– Your links will be shortened or you can use a URL shortener like bit.ly to shorten your blog links. Twitter has a 140 character limit. Your posts need to be brief and concise.
– Summarise points on your blog posts to share to your Twitter followers. Use hashtags so that it will be easier to find your posts, as hashtags will enable this to fall into categories, hence, it’s easier to find.
– Automate your blog links to post to Twitter. Use scheduling tools like Hootsuite or Buffer, so that you can time the intervals between sharing links, while you interact with your followers in between.
– Encourage your Twitter followers to retweet (RT) your blog content.
Easily the largest social networking site today, Facebook’s share options are very similar to Twitter. But one downside to using Facebook, as opposed to Twitter, is that sometimes, the content you publish doesn’t show up on your follower’s newsfeed due to the site’s stringent algorithms. Nevertheless, if you’re a business owner, being on this platform is still recommended considering how big the population is.
– As with Twitter, each time you publish a blog post, provide a link to it on your Facebook page.
– You can also use scheduling tools to set a time for publishing the blog links. Facebook, in fact, has its own scheduling feature for Pages.
– Photos receive the most interaction from people who see posts on Facebook. You can also use photos to promote your blog, but don’t forget to add the link to it.
– If you are in Facebook groups, you can also share your blog link to contribute to the discussion and gather more readers. But just make sure that you abide by the group rules or ask permission from the group administrator before doing this.
Google+ (or Google Plus) isn’t just another social network. The advantage of being on this platform is that it streamlines all of the Google products you use on a regular basis into one account, such as Gmail, Android apps, Youtube, among others. Because of all these integrations, it may be overwhelming and complicated to use at first. But if you’re aiming to build your audience, then using the platform will be beneficial. In part, this means that when you’re posting regular updates on Google+ then it will make it easier for Google to index your blog updates on their search engines.
– Google+ allows its users to post lengthy blog posts, so you can actually copy your content to your Google+ profile. The limit is up to 100,000 characters, compared to Twitter’s 140 character setting and Facebook’s above 400 characters setting. Some users prefer to read everything on the social site, rather than be redirected by a link.
– Post using the format text Google+ uses, so that it will be easier to read on the platform. Make the habit of using hashtags as well, and make sure that your posts are in public setting, so that it will be easily seen.
– Claim your Google+ authority for the blogs you write. This makes Google’s search engine trust you as a credible source, and will greatly help with the proper indexing and ranking of your website.
– Share your blog updates in the Google+ communities you’re part of, so that it reaches more people.
– Send notifications to your followers and contacts on Google+ and Gmail when you post updates. However, be wary about spamming, as this may turn off your audience.
This is another microblogging platform similar to Twitter. However, it also doubles as a blog site with features that are quite popular among users who are fond of visual contents like photos, gifs and videos. When you follow people on Tumblr (and vice versa), any post published shows up on your dashboard. The dashboard works similar to Facebook’s newsfeed. The best thing about Tumblr is that reblogging, reposting and sharing of content is fast and easy, and the original source of this is also notified of how many times the content is shared. The worst thing, however, is that users of Tumblr seem to prefer getting information from within the platform, without having to go on any other site.
– Build your audience by following other Tumblr users, as they will most likely follow you back.
– Share links of your blog updates, especially if you have new photos and videos since these are most popular formats on the Tumblr site. The more visually interesting your content is, the more reblogs you will receive, the more visible your brand becomes.
– Use the schedule feature so that you can time when your posts will go up on Tumblr. You can also opt to auto-post from Tumblr to other platforms like Twitter and Facebook. But use this with consideration.
– Before you publish, make sure to use tags on your Tumblr posts. Tags work to put your updates into categories. But it’s also helpful in getting your content up on the site’s Explore page, where the most popular posts for the day are featured.
While not necessarily eyecandy, as Reddit’s layout and format looks very basic, it’s one site where users can find an abundance of information, including those that come from first-hand, authority sources. Members on Reddit vote on links shared so that it becomes a popular or controversial topic and this has been proven to help drive traffic to the website source. Participation on Reddit, however, is bounded by a lot of rules, and administration of these rules is strictly enforced.
– Although the site allows you to post links and updates from your blog, limiting your Reddit activity to just promoting your site may end up with you losing merits. Reddit encourages your active participation by sharing a variety of information from different sources. This means that whatever you contribute, only a small percentage of this should be aimed at self-promotion.
– If you have to submit a blog link on Reddit, promoting this on other sites like Facebook or Twitter so that it receives more votes, is actually a cause for account or website banning. That said, when you do post a link on Reddit, you just have to leave it as it is and wait for others to take notice or vote on it.
– To be noticed, you will need to join sub-Reddits that are related to your expertise and industry and then participate in the discussions. Engagement and participation will give your Reddit membership more weight. Take note, however, that each sub-category has its own rules too.
This site works like a useful bookmark of all your favourite site links. Whatever you’ve tagged as a favourite on StumbleUpon will also be seen by everyone in your network, so it works well for blog promotion and gaining readership.
– Build your network on this sharing tool, and make sure that you’re profile is allowed to accept shares from your followers.
– Share your favourites sites, particularly your blog updates, by posting the URL on the default StumbleUpon toolbar.
– Like and make reviews of the links shared by others regularly. Not only will this affect your visibility on StumbleUpon, but your active participation will be reciprocated and you should also receive thumbs-up and reviews of your own links. If one of these links is your site, then it will definitely help with raising viewership.
– Post links under the right category or topic, and tag this accordingly so that you will be able to target the right audience who may become potentially invested in your business or service.
Scoop.it works like a curation tool where you put down all of the interesting things you find on the internet into a webpage. You can create pages with dedicated topics, which your colleagues and your market may have a lot of use for. Essentially, using Scoop.It not only keeps you updated on industry trends, but it will also help establish your profile as a knowledgeable expert that your followers will depend upon for news sources.
Tips to sharing on Scoop.It effectively:
– Use keywords to look for latest suggested topics you might want to add to your dedicated pages.
– If you do find a topic you like, use the provided bookmarklet to share this. Rescoop other topics already posted to increase your visibility.
– Put your own scoops, and create your own blog entries.
– Sharing options for Scoop.It are varied as this can either be in done by posting a widget of the topic on your site, through RSS feeds, or through sharing on Facebook, Twitter and LinkedIN. Explore how this feature will be most helpful to your site.
Please don’t waste your energy writing brilliant content for your blog and think people will find it. Some may, but to attract the level of traffic your effort deserves you must share it … everywhere.