Australia’s Social Media Statistics

social media statistics

I know to some people it’s hard to believe but I am still asked regularly by business owners if they really need to use social media. And I know I go on about this but sometimes I think I need to scream it from the roof tops – the answer is yes, if you want to still have a business in the future.

Social media is not a fad or a passing phase. It is not just teenagers posting “selfies” and it is most certainly not going away.

Here are the statistics compiled by for February 2014.

1. Facebook – 13,000,000 users (according to Ad tool)
2. YouTube – 12,500,000 UAVs
3. – 6,350,000
4. Tumblr – 4,800,000
5. LinkedIn – 3,700,000
6. Blogspot – 3,000,000
7. Twitter – 2,500,000 Active Australian Users (see calculation)
8. Instagram – 1,600,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,300,000
10. Snapchat – 1,070,000 Active Australian Users (see calculation).
11. Flickr – 800,000
12. Pinterest – 420,000
13. Yelp – 195,000
14. MySpace – 185,000
15. Reddit – 170,000
16. Google Plus – approx 65,000 monthly active Australian users (my estimation *revised*)
17. StumbleUpon – 60,000
18. Foursquare – 35,000
19. Digg – 27,000
20. Delicious – 20,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated). also comments that LinkedIn continues to grow and all other platforms are relatively static in terms of user numbers.

I don’t know about you, and I’m open to your comments, but I think there are far too many people there to ignore. Social media is being used daily by so many people and it must be a part of your communications and marketing strategy – now until … well probably forever.


Featured image by Jason A Howie

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