The wonderful folks over at Buffer have analysed over 4.5 million tweets from more than 10,000 profiles and pulled everything they found into a highly-informative blog post which definitively answers the question “when is the best time to tweet?”.
We all know that sharing informative and engaging content on social media is important, but getting the timing right can actually be rather tricky. After all, there are so many factors to take into consideration and the timing of your tweets really does matter.
So what did the Buffer team find?
Here are the key takeaways from the research:
– Tweets in the early morning hours get the most clicks, on average.
– In the evenings and late at night are when tweets are most likely to be favourited and retweeted.
– On some occasions, the times when tweets received the largest amount of engagement are almost inversely related to the most popular tweeting times.
– The most popular time to tweet and the times when tweet engagement is highest differ across time zones.
On average, the most popular time to tweet is between noon and 1pm local time. Unsurprisingly, between 3am and 4am is the least popular time to tweet.
Here’s a graphical breakdown:
And here’s the data for Asia and Australia:
You’ll probably be surprised to learn that Buffer discovered that the best time to tweet for clicks is 2am – yes 2am in the morning – and the worst time is between 9am and 1pm.
However, if you read the Buffer post carefully you’ll see that the reason for this is that the data has been skewed by large accounts with huge numbers of followers. With these extraneous factors cleansed, Buffer found that the best time to tweet for clicks (worldwide) is between 6am and 7am (although it’s 1pm in Sydney, for example).
Check out the full Buffer blog post for a much more in-depth analysis.
It’s jam-packed with insights and could change your entire approach to Twitter, as well as help you yield more tangible results going forward.