When it was first launched, Facebook thrived on the fact that people used to use it to share personal updates with their family and friends. It was the popularity of these personal connections that helped drive much of the social network’s success.
But in more recent times, the amount of personal updates shared by Facebook users has dropped, while the number of shares of publisher content has increased. This is a reality that doesn’t really lend itself well when it comes to the big data insights Facebook leverages for its money-making ad platform.
That’s why the social media giant is now undertaking a definitive push to encourage its users to get back to sharing more personal updates on the social network.
In a blog post published yesterday, Facebook outlined how it was introducing a marketing programme to encourage users of its social network to connect and share moments with their friends and loved ones.
As part of the programme, messages from Facebook will appear at the top of people’s news feeds highlighting a specific event or moment. According to Facebook, the goal is to:
- Give people ways to connect and share with friends during holidays and events
- Help people discover fun and interesting cultural moments
- Celebrate moments in history that continue to make the world more open and connected
Facebook users in the US, for example, will soon start seeing messages from Facebook at the top of their news feeds wishing them Happy Holidays, and encouraging them to share a holiday card with their friends. There will be 18 custom-designed cards for people to choose from.
“We care about our community and want to make their experience more delightful with the launch of this program. We hope to give people new ways to connect and share and be informed about events and moments happening in the world around them,” said Facebook.