Facebook announced yesterday that they will be making some changes going forward that affect the way in which News Feed content is displayed, with the ultimate goal being to show everyone the right content at the right time. It seems that the social networking giant is now really listening to its user base and tailoring its platform in response – good on you Facebook!
Facebook have now realised – through user feedback – that certain posts from friends and liked pages are more poignant at certain times. For example, you may be watching a live sports game or watching the latest episode of your favourite TV series, and so relevant updates need to be timely. Once the event is over those updates are less relevant pertinent.
But how are Facebook going to achieve this? In the following two ways:
Trending topics now a factor
Stories relating to topics that are trending will show higher up in News Feed, so you’re more likely to see updates from your friends and favourite pages about the top stories of the day as they occur. Therefore, if one of your friends or liked pages posts an update about a current hot topic, it is more likely to find its way to the top of News Feed.
Image credit: Facebook
Looking at comments and/or likes
Ranking posts by the number of comments or likes is nothing new in itself, but factoring in when people comment or like a post is. If people engage with a post fervently just after it’s been posted and that enthusiasm drops off a few hours later, then chances are the post was more relevant at the time it was posted. This signal will now see posts that attract this type of attention appear higher in News Feed earlier and then lower at a later date.
So if you’re a business owner who uses Facebook to promote your brand, the timing of your posts could definitely make a difference going forward. Make sure you’re interacting with topics that are trending and providing engaging content at the right time.
Facebook sum it up perfectly: “Pages should keep producing great content that is relevant and resonates with their audience.”