Facebook now prioritising faster websites in News Feed

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  • August 9, 2017

As if the speed of your website wasn’t already on your list of priorities, a new Facebook algorithm update could change that.

We all know that Facebook are constantly tweaking their algorithms and platform to improve the experience for end users. But while many of those tweaks often don’t affect us as business owners, a recently announced one definitely could.

That’s because Facebook have announced that they will show fewer links to slow-loading websites in people’s News Feeds.

Writing in a blog post earlier this month, Facebook said that they’d received feedback from users saying how frustrating it was to click on a link that leads to a slow-loading webpage.

Facebook added that “as many as 40 percent of website visitors abandon a site after three seconds of delay.”

For now, it seems the change will only impact mobile browsing. However, if it proves successful, we can probably expect it to be rolled out across the board going forward.

It’s a decision that will obviously see Facebook Instant Articles favoured in the future. After all, they load up to 10 times faster than standard mobile web articles. Plus, they are a Facebook feature that is designed to improve article abandonment rates, so nicely complement the News Feed speed tweak.

If you want to get started with Instant Articles, head on over to the official Instant Articles website and signup. While many people are a bit sceptical about the format and the way it takes away traffic from your website, the increased views and improved user experience are, undoubtedly, beneficial.

To discover how to give your links the best possible chance of appearing in people’s News Feeds, check out Facebook’s subsequent blog post on Best Practices to Improve Mobile Site Performance.

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