Facebook now testing photo search feature

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Being the world’s largest social network (in terms of monthly active users) comes with many benefits, one of which is the capability to rollout exciting new features on a regular basis. That’s why, with its immense capacity and oodles of big data, Facebook is such a force to be reckoned with in the world of social media.

Not wanting to fall behind in the innovation stakes, Facebook is now testing a new photo search feature that looks remarkably similar to offerings on other social platforms.

First spotted by eagle-eyed Facebook user Jane Wong, and highlighted by the Next Web’s Matt Navarra, the photo search feature is intriguing, to say the least.

The new tool seems to allow Facebook users to search for products in the social network’s Marketplace using images as the search criteria.

It’s actually a feature that makes a lot of sense, even if it does look rather familiar:

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That’s Pinterest’s image-recognition offering, lens, which was launched earlier this year. It allows Pinterest users to snap a photo of absolutely anything and see related pins following a quick search.

It’s a feature that has proved popular, according to Pinterest, with usage tripling between April and May alone. In addition, Pinterest says that monthly visual searches are also up, increasing by almost 60% over last year.

Facebook is no stranger to image-recognition. You’ll have undoubtedly seen how it suggests for you tagĀ friends in the photos you upload. And, as with most things Facebook does, this is likely to be a popular addition.

The bottom line for businesses? Visual is very much here to stay, and it’s only going to grow in popularity as the technology that complements it advances. So, if you’re not already posting beautiful images on Facebook, maybe it’s time you started – especially if you are a business that already utilises Pinterest.

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