We recently told you about Google’s decision to split its Google+ social network into two parts: Photos and Streams. But now the world’s largest search engine has made its social media intentions even clearer, according to news reports that emerged yesterday.
It seems the search giant is eying a potential acquisition and Twitter is where Google’s sights are firmly fixed.
Shares in Twitter jumped 4.8 percent after rumours of the potential takeover emerged, adding more than $1.5 billion to the value of the social network in a single day.
In fact, it appears that two companies have shown interest in purchasing Twitter and the social network has hired Goldman Sachs to handle any interest from potential purchasers.
So what is it about Twitter that appeals to Google? Well, you can start by looking at its monthly user numbers. Despite being less than 10 years old, Twitter boasts some 288 million active monthly users.
Furthermore, the acquisition would not only jumpstart Google’s flailing social media ambitions, but would also complement the fact that the two firms agreed a deal earlier this year that would see tweets appear in Google search results.
Whether or not an actual deal will come to fruition remains to be seen, but with Google reportedly sat on a $60 billion cash pile, it can more than afford it.
A Google-owned Twitter has the potential to rock the world of social media and exponentially increase the exposure that brands could potentially get from their online campaigns. Suddenly, you’ll no longer have to tailor updates for Google+ and Twitter, but instead simply benefit from the SEO gains and social media attention from the one platform.
If the rumoured deal shows anything it’s that the value, potential and overall success of social media for business is something that even Google recognises, but has yet to really crack.