The Internet is becoming an increasingly difficult terrain to navigate; especially if you’re a business owner looking to boost your brand’s online presence. It seems that the goalposts are being moved on an almost weekly basis, which is why keeping up with the latest trends and news has never been more important.
That’s why here at Mayvin Training we look to update you on any new revelations that materialise in the world of social media marketing and search engine optimisation (SEO).
This week, it’s Google’s turn to throw something new into the online mix. An ‘experiment’ that will allow Internet users to opt out of seeing ads on participating websites by paying a subscription fee.
Contributor, as it’s known, is Google’s attempt to revolutionise the way in which the Internet is funded. And, as a business owner looking to boost sales, it appears to be a double-edged sword.
The basic premise is that individuals pay a subscription fee of between $1 and $3 per month. Then, when they visit websites that are enrolled in the scheme, they see zero ads.
Google say that, “The Contributor program helps Internet users enjoy a clean, pleasing, and distraction-free Web browsing experience”.
Don’t, however, think that this will lead to webpages with lots of white space. Instead, people will see a pixel pattern or a thank you message as indicated in the Google image below:
But while this appears to be a great opportunity for Internet users who yearn an ad-free experience, does it spell the demise of paid advertising as we know it?
The answer is no, probably not, but it is definitely a game-changer.
That’s because participating websites will actually receive a portion of the revenue from the individual’s subscription.
If Contributor gathers enough steam and really kicks off, it could drastically change the way advertisers and consumers both use the internet. Who benefits most is still up for debate but one thing’s for sure, getting your organic search and social media houses in order has never been more important!