Did you know that Instagram averages around 200 million more monthly active users than Twitter? That’s 200 million extra people for you to reach out to. Furthermore, Instagram’s popularity is growing at a mind boggling rate.
Is it any surprise then that more and more businesses are jumping on the Instagram bandwagon and sharing beautiful images?
But achieving success on IG requires more than just an account and a handful of images. You need to engage your audience and keep them coming back for more.
Here are five tips on how to boost your Instagram engagement:
1. Be Consistently Excellent
Instagram users love high-quality content and if you consistently post it on a regular basis, they’ll reward you by closely following your account; liking your images and videos; and coming back for more. Consistency helps establish trust and boosts your brand’s presence in the Instagram community.
2. Use Relevant Hashtags
Hashtags helps your Instagram content to be found by people who might appreciate it. Always try and use a relevant hashtag in every post to make your content more searchable and get it out there.
3. Utilise CTAs
Calls to action (CTAs) are a great way to get your Instagram followers to do what you want them to do. Not in a weird brainwashing way, but rather to like your posts and reshare them. Don’t be afraid to simply ask. You’ll be surprised how effective such a simple technique can be.
4. Add Geo-tags
Geo-tags allow you to add a location to each of your posts. This helps them to be discovered by people nearby and that could potentially drive sales. Also, Instagram posts that contain geo-tags get 79% more engagement than posts that don’t – food for thought.
5. Be Reciprocal
As with most social networks, the key to Instagram is to be reciprocal. If you don’t like and comment on other people’s posts why should you expect them to do so on yours? Start engaging with people and accounts that have similar interests to help increase your brand’s visibility and garner more organic followers going forward.