We’re constantly told that ‘content is king’ and as a writer, of course, I firmly believe that to be the case. But a lot of the time it can actually be difficult for us to find things to write about; especially when, as a business, you’re told that you need to produce regular updates which are engaging, original and create a bond between you and your audience.
So what’s the solution? Well, a recent post on the excellent Social Media Examiner dot com put into words a practice that I wholeheartedly advocate and highly suggest you try: spying.
I’m not talking about industrial espionage, THAT’S ILLEGAL, but who says you can’t keep an eye on what your competitors are doing and glean ideas for your own content strategy?
After all, you’re all in the same industry, so if their content is resonating with your marketplace then don’t you want a piece of that action?
Obviously, it goes without saying that you can’t just copy their content or even re-word it for that matter as you’ll add little value. But what you can do is discover which subject areas and which types of content – text, images, videos, audio – are creating the biggest impact.
You can then begin to shape your own content strategy so that it realises a greater ROI going forward.
Now you may be thinking, how can I write regular posts if my time is consumed researching? Trust me, you can!
As a writer, I spend a lot of my time reading. After all, I have to keep my finger on the pulse and stay up-to-date with all the latest scoops, industry news and trending topics. In fact, I’d say that the majority of my day – maybe 70% – is spent scouring the internet conducting research and not actually writing.
You’ll find that a similar approach affords great results and you can write a LOT more.
I highly suggest you put aside at least half a day to go through the advice offered in the Social Media Examiner post here. You’ll be glad that you did…