It’s the very first thing that people see when they open your Facebook page. So surely that should emphasise its importance, right? But if that’s the case, why do so many businesses (and individuals for that matter) just chuck up any old image as their Facebook cover photo?
I can always remember being told by people with lots of business experience: “You never get a second chance to make a first good impression”. That’s why whenever we go for job interviews, for example, we dress appropriately for the occasion. As soon as you walk in the door the interviewer (rightly or wrongly) has noted things about your appearance; the way you carry yourself; and how you address them.
This is why your Facebook cover photo needs to be carefully chosen and not just any old image that takes your fancy.
Facebook states that your cover photo:
- Must be at least 399 pixels wide and 150 pixels tall
- Will be displayed at 828 pixels wide by 315 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones
- Won’t be displayed on feature phones
- Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kb
Don’t worry too much about the exact sizing if it means a lot of hassle as Facebook does some of the hard work and lets you reposition your image to suit.
A great tool for creating unique cover photos is Canva. You can select the exact dimensions you want from the outset and even upload your own elements, as well as utilise Canva’s library of free and paid for content.
Your cover photo needs to be all about your business and convey to people what you’re all about. Of course, it’s not permanent and you can change your cover photo whenever you want. This is great if you’ve got a special announcement to make, or perhaps even a new product/service that you’ve started offering.
The bottom line is that it needs to be obvious what your page is all about. You can see our Facebook cover photo at the top of this post.
We’d love to see some of yours…