Mobile-Friendly & App Indexing Now Part of Google Algorithm

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  • February 27, 2015

Last month, we told you about how Google are trying to encourage website owners/administrators to make their sites more mobile-friendly.

But now it seems that their email campaign targeting non-mobile-friendly sites was just the tip of the iceberg and the search giants are taking it a step further by amending their algorithm to officially include mobile usability factors and app indexing.

In a post on their Google Webmaster Central Blog, the search firm announced two new additions to their search algorithm, which will affect mobile search results.

Mobile-Friendly Sites to Rank Higher in Mobile Search Results

From April 21 2015, Google will not just tag your site as ‘mobile-friendly’, but also decide if it should be ranked higher in the search engine results page (SERPs).

Google said that the change will have “a significant impact” on search results and will affect all languages worldwide. They further outlined their reasoning behind the change, saying: “users will find it easier to get relevant, high quality search results that are optimised for their devices.”

So if your website isn’t yet mobile-friendly, we suggest you start doing something about it now. You can use Google’s own mobile-friendly testing tool as a starting point.

More Relevant App Content

Starting yesterday, Google began ranking indexed apps higher in mobile search results. This will inevitably lead to indexed apps appearing more prominently in search. However, this will only be applicable to signed-in users who have the specific app installed on their devices.

You can find out more about app indexing, including how to get your apps indexed, by checking out this step-by-step guide on the developer site.

With two months before the Google algorithm changes take effect, you’ve still got plenty of time to get your site into mobile-friendly shape.

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