Pinterest hits 200 million monthly active users [infographic]

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While it’s still not up there with Facebook in terms of monthly active users, Pinterest recently hit a new milestone – one that should get you thinking about whether the photo sharing platform could be right for your business.

Last week, Pinterest announced in a blog post that its community has now hit 200 million monthly active users – up 40% year-on-year.

To celebrate this fact, Pinterest released a new infographic outlining some of their other key usage stats and audience figures. It’s a fantastic visual representation that depicts not only how the platform has grown, but also the topic areas that have seen significant growth.

Here are a few insights in particular that might surprise you:

- Food: Pinterest has seen a 46% year-over-year increase in people saving food-related Pins on the platform – the largest mobile destination for food.

- Financial Services: There’s been an 85% increase in financial services-related Pins saved since the beginning of the year.

- Auto: People have saved nearly 46% more auto-related Pins in just the last five months. More than 25 auto brands are already active on Pinterest.

Also, while females still dominate Pinterest (by more than 2 to 1), there has been a 50% increase in male users in recent times – highlighting how the platform now appeals to a broader range of demographics.

Undoubtedly, Pinterest is here to stay, and if you’re not already using it, maybe you should start – especially as the platform is striving to make it easier for businesses to reach their audiences.

New features like Promoted Video with autoplay, ads targeted to search, Promoted App Pins, and additional measurement options are all designed to help businesses on their Pinterest journeys. There’s also Pinterest Propel, a program created to support businesses and agencies that are new to advertising on the platform.

Here’s the full infographic:

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