If you use Pinterest as part of your social media marketing strategy then this post is definitely for you. If you don’t, then perhaps you’ll start once you’ve learnt more about promoted pins.
Facebook and Twitter have long featured in the online marketing plans of brands wanting to increase their online presence and boost their reputation. But while Facebook and Twitter have a huge amount to offer, there is another social network that takes visual marketing to another level.
Pinterest often takes a back seat, but why? After all, it boasts over 70 million users (at the last count) – 80% of who are women. Therefore, if your business likes to use visual stimulation and your products/services are geared towards women, Pinterest could be especially epic for you.
Promoted pins are basically Pinterest’s answer to paid advertising and work on a cost-per-click (CPC) basis. Despite still being in beta, promoted pins will inevitably be available to all businesses, so it’s definitely worth understanding a little about them.
With promoted pins you can focus on specific locations, demographics and even devices, as well as targeting individuals who have shown an interest in your brand. Perhaps the best part is that you only pay when someone actually clicks through to your website from one of your promoted pins. You can also keep a lid on things by specifying daily budgets and durations, and there’s even scope to adjust your campaigns as they’re running.
As is to be expected, there are some rules but nothing too out of the ordinary. Just make sure you read and understand them to avoid any possible issues further down the line
Promoted pins are currently only available to U.S.-based businesses but we’re fully confident that a more widespread rollout will occur going forward.
Promoted pins present a fantastic opportunity for businesses to engage with their customers on a truly visual platform. They’re particularly useful for promoting seasonal content, material that is time-sensitive or anything that you want to drive more attention to.
Do you currently use Pinterest? Would promoted pins add a whole new dimension to your marketing? Let us know below…