We recently provided you with three great tools to help automate your content curation. So hopefully now you’ve got access to a steady stream of content to share alongside the original posts you create yourself.
But while having access to troves of great content undoubtedly provides your social media marketing strategy with a boost, it can sometimes make it difficult to see the wood from the trees. And when that happens, you run the risk of losing focus on your intended aims.
That’s where a social media calendar can be an absolute lifesaver and if you aren’t using one already, you should be!
A social media calendar helps you visualise all of your upcoming posts for the weeks and even month ahead. Moreover, it helps you maintain a rigid posting schedule, meaning that you will always have something to share with your audiences.
Don’t feel daunted by the thought of creating a social media calendar, though. There are lots of great templates available and you don’t have to do it from scratch.
Here are three of our favourites:
Hoosuite have created a simple, yet effective social media calendar template which you can download as either a PDF, Excel spreadsheet or open document format. It’s a great way to kickstart your own calendar aspirations. Either use it as Hootsuite intended or adapt to suit your own way of working.
Hubspot created a social media calendar template a few years ago, but they’ve literally just updated it to make it, in their own words, “better, faster, stronger, and just generally prettier”. It takes the form of an Excel spreadsheet, but has a lot of tabs – one for each social network – allowing you to really hone your strategy on a channel-by-channel basis.
Okay, so it’s not strictly a social media calendar template, but Google Calendar is perfect for tracking your posts. You may be using it already and if you are you’ll know that the ability to share calendar updates across multiple teams is a lifesaver. The fact that its native form is a calendar already makes it, in some ways, a lot more user-friendly than say Excel.
You may, however, find that keeping track of multiple social media accounts becomes a chore in Google Calendar. Try it and see for yourself.
Have you developed your own social media content calendar or are you using a template we haven’t mentioned? We’d love to know…