Your website is an online extension of your business, which is why it should always complement all the hard work you do offline. In other words, your website needs to be working hard all the time too and that means it needs to be as intuitive as possible to navigate.
A poorly-designed website will frustrate your customers (and prospects) and inevitably cause them to leave without the information they were searching for. That’s why it’s vital to create a website that’s user friendly and doesn’t push your customers to your competitors.
Here are 5 simple tips to make your website more user friendly:
1. Intuitive, logical navigation
First and foremost, your website needs to be simple to navigate. That means it needs to have a menu structure that leaves nothing to the imagination and is free of clutter. Any sub-menus should be easy to spot and visitors must be able to find their way round seamlessly.
2. Mobile compatibility
People are using mobile devices more today than they ever have before, which means many of your website visitors will be accessing it from a smartphone or tablet. Therefore, your website needs to be responsive (automatically adapt to the device it’s being accessed on) or feature a bespoke mobile friendly version.
3. Improve loading times
Consumers today expect websites to be lightning fast and anything less could cause them to navigate away. That’s why all your website images need to be optimised so that they load as fast as possible and your plugins checked to ensure they’re not slowing down your site.
4. Include a search function
If your website contains pages and pages of products, a search facility is an absolute must. Your visitors do not want to waste their time scrolling through all your products looking for the specific one they want.
5. Obvious contact information
By readily providing your contact information, you create confidence and offer peace of mind to your customers that there is a genuine business behind the website. Also, a customer may access your website simply to find out your physical address so they can visit your store and buy some of your products.
How frustrating would it be for them if that information wasn’t readily available on your website?