Hopefully, you saw our post last week about important Instagram metrics you should be tracking. If not, we suggest you read that first before continuing here. That’s because today’s post follows on from last week’s.
Before you go any further, you’ll need to move over to a business profile if you haven’t already done so. The easiest way to do this is to login to the Instagram app on a mobile device and under your account settings select “Switch to Business Profile.” Follow the instructions and link your Instagram account to your company’s Facebook page. This will enable the Insights functionality for any future posts on your account.
Here’s an example of what you can expect to see going forward:
Now you know which metrics you should be tracking and have enabled the analytics functionality, it’s time to look at some of the tools that are out there to help you track your numbers.
While SocialRank is actually a paid tool, it does have free offering that allows you to analyse your Instagram followers. Understanding your followers enables you to focus on the ones that will reap the most value, like followers that have a highly engaged following of their own.
You can try out Iconosquare for free for 14 days before you need to pay. It has a lot of nice reporting functionality and time-saving features. It’s affordable too, with the cheapest plan coming in at just $9 (US) a month.
Simply Measured provides a free Instagram user analysis, which allows you to measure your Instagram engagement, content, trends, and more.
Locowise supports all the main social media networks and platforms and offers a free 14-day trial. It provides client reporting and brand audits, campaign analysis and tracking, competitor benchmarking, and new business development success.
Agorapulse has reports that come in two flavours: web-based and PowerPoint-based. It’s got a huge amount of functionality, including scheduling, monitoring, reporting and more, making it much more than just an analytics tool. There’s also a free trial so you can try before you buy.
Have you tried any of these tools before? We’d love to hear about your experiences…
In next week’s post, we’ll show you how you can use Instagram to really drive value if you’re a small business.