It can be tempting when you’ve first setup your company’s social media profiles to just start posting stuff. After all, that’s what social media marketing is all about, right? Wrong…
There’s a reason why the world’s biggest brands spend millions of dollars on their social media marketing strategies, and even if you don’t have that kind of money to throw around, there are a number of things you can do to maximise your ROI.
Here are 10 social media mistakes that you’d do well to avoid:
1. Don’t begin without a plan
You didn’t start your business without some sort of plan, so don’t do the same with your social media strategy. It’s another type of advertising – one of the best – and so your success will hinge on how well you’ve planned beforehand.
2. Stick with one profile
For some reason, businesses think it’s a good idea to have multiple profiles on social media. While it makes sense for enormous corporations to split their focus, it’s unnecessary for smaller companies.
3. Don’t be inconsistent
Post regular, valuable updates that your followers will enjoy and maybe even share. Consistency is one of the keys to social media and helps boost audience engagement.
4. Don’t spam
Likewise, posting way too many updates and bombarding your followers is also not a good idea. The same goes for posting updates that aren’t really relevant to your business/industry. Of course, feel free to share posts where you see fit, but try to keep them relevant.
5. Never buy followers
There are a lot of companies out there who will sell you guaranteed “real” followers. Don’t ever take them up on their offers. The likes you get will be extremely low quality and serve no other purpose than to boost your ego a little.
6. Don’t rely solely on automation
Automation is great and can really help streamline our social media efforts. But never become too reliant on it. Use it to help schedule your updates and keep them consistent, but don’t let it take over the full management of your profiles.
7. Don’t expect results overnight
We all want to see positive results in as short a space of time as possible, but don’t expect too much too soon or you’ll be disappointed. Social media marketing is a long-term strategy and while it will indeed bring some good results in the short-term, you should be committed going forward.