Twitter and Google have recently struck a deal which means that your tweets will now appear in Google search results going forward; meaning your Twitter interactions will have a larger audience than ever before.
According to a recent post that appeared on Bloomberg, Twitter and Google have come to an agreement that will see every tweet created by Twitter’s 284 million users indexed by the search giant and instantly ‘searchable’.
In the next few months, Google will get full access to Twitter’s firehose – the raw stream of data that’s constantly being updated with new tweets. Previously, Google’s spiders had to crawl Twitter and discover information for themselves.
The deal will further boost Twitter’s exposure and get its tweets seen by more non-users. Furthermore, it should serve to create more advertising revenue for the social network by reaching a larger audience.
However, while Twitter and Google’s deal isn’t ground-breaking in nature – Twitter already has agreements in place with Yahoo! and Bing – it does mean that tweets will now be seen by the world’s largest search engine going forward.
Apparently, engineers from both Twitter and Google are now working on implementing the new agreement.
Talking about the new deal, JPMorgan analyst, Doug Anmuth, said that it will provide “more opportunities for Twitter to convert, and possibly monetize, logged-out users”.
He also said: “for Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content”.
The bottom line is that your tweets could appear in Google’s search engine results page going forward. Therefore, the importance of keywords and content relevance has never been more important.