Twitter is an enormously popular social network and that’s evident in the fact that 500 million tweets are sent every single day. So with that being the case, can you comprehend how much data Twitter has stored about each and every one of us?
From where we like to have lunch to what perfume we’ve just bought, Twitter knows about it. Seemingly innocent 140-character updates that may be considered throw away data at the time are, in fact, a hugely valuable resource.
But until now it has been very difficult for that data to utilised in an effective way. That’s why Twitter and IBM’s recent announcement is very, very exciting.
Okay, so leveraging Twitter data itself isn’t exactly revolutionary – listening tools have enabled this for quite some time – but until now it has been difficult to realise any meaningful metrics other than how many followers you’ve got etc.
So why is Twitter and IBM’s collaboration so exciting?
Simply because a variety of IBM solutions, tools and services will allow businesses unparalleled access to mine Twitter’s social data stores and leverage them to improve their own products and services.
Have you heard of Watson? He’s IBM’s cognitive supercomputer who gained fame when he (it) beat human opponents on the American Jeopardy! Challenge TV show. Watson could soon have access to Twitter data and that in itself represents an exciting prospect.
Businesses could literally pose questions such as, “Why are we growing so fast in Japan?” and the answers be made available in literally a matter of seconds. Social data could become an intrinsic part of the decision-making process and businesses will be able to shape their customer experiences as a result.
Furthermore, with meaningful data at their disposal, businesses can elevate their social engagement and take social media marketing to a whole new level.
Does Twitter and IBM’s announcement excite you? We’d love to hear your thoughts below.