Twitter to stop counting links and images in 140-character limit

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  • May 17, 2016

Love it or hate it, Twitter is undoubtedly a useful tool in our broader social media marketing arsenal. However, it’s 140-character limit, while novel, can be rather frustrating at times – especially when you have something important, yet slightly verbose to say.

That’s why we were excited to read a report on Bloomberg which hints that tweets could be about to get a new length limit (kind of).

According to the Bloomberg piece, Twitter users will have more freedom to compose longer messages going forward. That’s because photos and links will soon no longer form part of the 140-character tweet limit.

Apparently, the change could take effect in the next two weeks, if Bloomberg’s unnamed source is to be believed, and it will mean that Twitter users get an additional 23 characters to play with, as well as being able to include a link.

But the news isn’t a surprise that’s come out of the blue.

Back in January, Twitter CEO Jack Dorsey said that the company was looking at new ways to display text on Twitter, and that experiments would take place based on how people use the service.


However, many Twitter fans believe that its 140-character limit is the one thing that differentiates it from the crowded social media marketplace. In fact, there was even talk earlier this year that suggested the company might raise the character limit to 10,000, but that has been overshadowed by Twitter’s desire to become a place for live events and discussion.

Whatever happens, the removal of links and images from the character limit will definitely encourage more people to add media elements to their posts.

From a social media marketing point of view, we could be seeing the start of a new era for Twitter. One that allows us to really leverage the platform and connect with our audiences in ever more inventive ways.

The future of Twitter is very intriguing indeed…

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