Hot off the press yesterday from the Twitter blog is the news that the social networking behemoth has started testing a new way for its users to discover and buy products from their mobile devices.
The new ‘Buy Now’ button will appear on some tweets from Twitter’s test partners and let a small percentage of U.S. users (initially) purchase products directly from the tweet itself.
This is a very exciting revelation and is win-win for both consumers and merchants alike. The former can act immediately on exclusive offers they can’t find anywhere else and the latter will have a new way of turning Twitter relationships into direct sales.
Twitter say that a purchase can be completed “in just a few taps” and they’ve teamed up with e-commerce sites Fancy, Gumroad, Musictoday and Stripe –a mobile payment provider – to make the overall solution possible.
(photo credit: Twitter)
After tapping the ‘Buy’ button users are presented with further product information and asked to enter the payment/shipping details. The order is then forwarded to the merchant for processing and shipping.
For total peace of mind, Twitter say that trust and security are at the forefront of their new offering and a user’s payment/shipping information is encrypted and securely stored after their first transaction. This allows for future purchases to be even easier but credit card information can, of course, be removed by a user at any time.
The ‘Buy Now’ feature is being tested by a select group of brands, artists and non-profit organisations, with more to be added going forward.
Twitter’s decision to introduce commerce to its platform creates almost endless possibilities for brands and takes the social network’s mobile offering for users to the next level.