Twitter Videos: The Sleeping Giant of Digital Marketing

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  • February 23, 2016

We recently informed you about the huge impact videos are having on Facebook. The fact that some 100 million hours of video are watched on the platform every day says it all. And if you’ve attended any of our social media training courses you’ll know that video is something we focus on.

But did you know that videos have also been experiencing a quiet, yet steady surge on Twitter, too?

That’s right, the social networking site best known for its 140-character limit started letting people attach videos to tweets towards the end of last year. And while the concept is still relatively in it’s infancy, it’s a great time to jump on board and start making Twitter videos work for you and your business.

First, let’s look at the various ways you can uploadĀ videos to Twitter:

  • Record and upload directly from your iPhone or Android-powered device via the official Twitter app
  • Import videos you’v already recorded or saved on your iPhone or Android-powered device via the official Twitter app
  • Upload videos from your desktop or laptop via

However, at present, Twitter isn’t quite as accommodating as Facebook when it comes to videos and there are a number of limitations in place:

  • Maximum length of 30 seconds
  • MP4 and MOV only for mobile apps
  • MP4 with H264 format and AAC audio for desktop/laptop
  • Maximum file size of 512mb for web uploads
  • Minimum resolution of 32 x 32 and maximum resolution of 1920 x 1200 (and 1200 x 1900)

One of the frustrating, but novel, things about Twitter is the character limit. With video, however, you’ve got a fantastic opportunity to showcase your products or announce new services without being hamstrung. Okay, so there’s the 30-second length restriction, but you can say a lot in 30 seconds!

Furthermore, Twitter videos now autoplay, much like they do on Facebook, so you’ve got an ever bigger chance of attracting someone’s attention as they scroll through their Twitter feed.

So what are you waiting for!?!

We’d love to hear about your experiences with Twitter videos. Are you using them yet? Tell us by leaving a comment…

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