Does Your Website Design Appeal To Your Target An Audience?

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  • April 7, 2013

I recently posted about acting on feedback on my website which I received from training course participants (click here for a quick read). I listened and made some changes and for the first time I feel like I’m getting there with my website (but there is always room for more improvement so I’ll keep working on it). I thought it was important to follow up with some tips on how to look at your website – with critical eyes – and what angle to look from to ensure you make improvements that add value; not waste time.

Attract the Right Audience

When coming up with a good web design, it’s important to consider the kind of audience you want to attract. To target the right market is, obviously, good for sales, and there are some strategic moves you can do to make this happen.

Determine Your Audiencewebsite appeal to target market

First of all, you have to determine your audience so that you can design your site with the right content to fit the general profile of your visitors. This requires understanding who your visitors are, which you can do using site analytics tools that will be able to read their behaviour or activity.

  • Look into the usual keywords your visitors use when they try to find you on the Internet, or do a survey on your site to get the basic stats.
  • If you use social media, a forum, or a blog, engage your followers with questions and dialogues to get feedback.
  • In fact, you can be direct and ask them what they enjoy from your site or what they would like to see more and make the improvements based on this.

Appeal to their Visual Senses

Using the right graphics or images will make the website more appealing to your target market. How many times have you clicked on a site just because you saw an image you liked? Thus, it’s a good idea to have a few of these on the site’s pages or blog posts because graphics can encourage curiosity, leading a potential client to use or click on your site more.

  • Remember to use smaller images so that it loads easily on the site.
  • Use unlicensed images so you won’t have any problems with copyrights if you cannot provide your own.
  • Always use graphics to complement the written content or text, not overshadow it.
  • If possible, add Meta descriptions to these graphics because it helps search engines index your site better, allowing your audience to find you.

Review and Improve

Improving the web’s design takes time and a lot of inputs. You really have to learn about not just want you want, but what your audience is looking for. Hopefully, these few tips will help you get started.


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If your online presence for your business needs improvement, we’d love to help. Ask how we can help you get more customers from the internet.