With 93% of people searching for products and services online I don’t need to explain why an online presence is so important. That answer is clear. We should also be aware that well over 90% of those searches result in a click on page one of Google. So where does your business need to appear to achieve maximum exposure? On page one of Google obviously.
But is that really possible for a business who is just starting up, or a business who sells a product or service in a very competitive sector or industry?
Yes it is. Fortunately the search engines have made some significant adjustments to the way they rank websites in recent months. You may be wondering what SEO means. First let me explain this.
SEO stands for Search Engine Optimisation.
Search engines are the tools we use to locate information on the internet such as Google, Bing and Yahoo. Optimisation means to take full advantage of. So Search Engine Optimisation is the activities conducted to take full advantage of the search engines by meeting their requirements so, ultimately you appear on page 1 of searches for a particular term or “keyword”.
While we’re discussing keywords I’ll expand a little because it is vital that you understand this. You must know which words your potential customers will use to look for your product or service.
These are your keywords.
You need to know these words and you have to stay focused. Figure out which words you’re going to target, write them down and focus. You might like to use the Google keyword tool to begin with.
Now back to search engine optimisation.
I’m not going to give you a history of SEO because it’s now a thing of the past. What is important today is that we match the requirements of the search engines to achieve maximum position for our business online, particularly for those keywords we’ve determined.
SEO can get extremely technical and I’m going to explain as simply as possible what you can do and what you should do as part of your strategy. In the simplest terms ….. you have to use your keywords consistently. BUT, the main difference is you don’t use those keywords just on your website or blog. The search engines are now looking for high quality links to relevant content. What better way to achieve many links but to use social media. The more popular those links ie. how many clicks, the more valuable your content and the more valuable your website becomes in the eyes of the search engines.
Content is an essential ingredient.
The search engines, particularly Google, are looking for valuable, relevant and original information. The more valuable your content is to their users the more credit Google gives your site for those keywords.
How does a search engine measure how valuable your content is?
The number of visitors, plus the duration they stay on your site (the longer the better), plus the depth of their visits (how many pages they click through).
So what exactly does social media have to do with SEO?
You have to create great content (blog posts) focused on your keywords, and then you use social media to share those posts (again using your keywords) including links which bring traffic to your website, where they hang around and read your article, and maybe even visit other pages of your site.
If you need assistance with writing articles or sharing content throughout your social media platforms we would love to help you with that so please ask.