This month I have been talking to lots of business owners who need (or want) a website and it got me thinking – how many business owners have a website that is actually working for them?
To answer that question you have to first know what you want from your website. So I ask you, what role do you want your website to play in your business?
- Do you want your website to attract new clients?
- Does your website help visitors to self select and determine whether you are the right person to call?
- Is your website an online brochure for people you meet and refer to it, to assist people understand your product or service?
- What part of the buying process is your website playing for your visitors?
These are just a few of the questions you could ask yourself to determine whether your website is actually serving the purpose it exists to achieve.
Once you understand the purpose of your website you can begin to implement the necessary tools to ensure it is working as you intended.
What I often find is people think there website exists for one reason but the website isn’t structured to meet those needs. For example, if you want your website to attract new customers but noone knows your website exists and it can’t be found online it can’t possibly generate leads for you. So you must implement a strategy to help it stand out. This might require:
- some optimisation to ensure search engines know your website exists;
- maybe you need to incorporate social media into your strategy and build a professional profile;
- possibly some online advertising;
- even writing and sharing consistent content should be considered.
Something to think about hey?
We have a workshop coming up in Wollongong where we will help you understand where and how you are currently appearing online, and what you can do to make your business stand out and be found. You can find out more over here http://wollongongsocialmedia.eventbrite.com.au/ or give us a call for a private mentoring program.