Which social network is best for small businesses?

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  • May 3, 2017

With so many social networks out there, how can you be sure which one is right for your small business? Let’s have a look at some of the more popular ones and see how they stack up:


With 1.86 billion monthly active users as of December 31, 2016, Facebook is an absolute behemoth in the social network arena. But not only does it boast the most active users, it also comprises the largest blend of demographics of any social platform.

The bottom line is that Facebook is far and away the most popular social network out there, but with popularity comes competition, and people’s news feeds are more congested today than they’ve ever been. Will your business updates stand out from the crowd?


Does your business keep its finger on the trending news pulse and jump on topics as they become popular? If so, you’ve got to have a presence on Twitter.

Hashtags are crucial for helping your tweets gather momentum and will get them in front of the right people at the right time, while retweeting other people’s updates will help build your own following.


You don’t hear much about it these days, but Google+ is still a thing. In fact, if you want to boost your business website’s SEO, Google+ is still a pretty big deal. That’s because it’s owned by the world’s largest search engine and Google+ posts have the ability to show quite highly in Google searches.

While often very niche, a lot of the groups found on Google+ have die hard followings, so if you can gain traction in one that’s relevant to your business, you could reap some nice rewards.


If you’re a B2B company, LinkedIn is a must! It’s full of great insights into productivity, networking and job hunting. You can target people by industry or job title and build valuable relationships. The various LinkedIn groups are a great place to interact with other individuals and businesses in your sector.


Instagram links nicely with Facebook (owned by the same company) as is a great image-sharing platform. Instagram is also popular with younger users, so could be a good fit for your business if you’re target audience/customers tend to be millenials (people born between 1980 and 2000).


If you take exquisite, high-quality images, Pinterest is perfect. Beautiful pictures can easily go viral on Pinterest, and it’s a great demographic fit if your main customers are women or your brand specialises in categories like DIY and food.


People often don’t regard YouTube as a social network, but it is. It’s also the second largest search engine, which means if you’re producing nice video content, having it on YouTube is vital. Oh, and it’s owned by Google, so you can imagine the potential SEO benefits.

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