There are few people in the world who have not at least heard of YouTube. As a site that features videos, it has become widely known for its ample supply of entertainment, crazy stunts, and music. It has even contributed to the discovery of some of today’s biggest stars. A person would be hard-pressed to miss the impact the site has had on the music industry, say the likes of Justin Beiber. What people tend not to realize, however, is the impact it can have on the business world.
Many small businesses, home-based business and those who are predominantly or strictly internet based businesses are often lacking in one key area. They are missing a way for customers and clients to walk into their establishment, get to know them and develop rapport with them. While it may not stop business from building, it definitely can hinder some of the personal relationships that can be built in the process. YouTube has the potential to change that.
Business owners can utilize YouTube to publish videos that allow them to put a face, a voice and a personality, to the name or the brand.
Video can be useful in a variety of ways. For example, offering tips, instructions or concepts that a customer or client might need. The right videos allow viewers to become a person and not just a company. Video offers the special touch that can elevate a company from being just another business to one that is very memorable.
How will video fit in your communication and marketing strategy? While YouTube is a useful tool for bricks and mortar businesses, it can be considered a vital tool to those who don’t have a shop front. The key is to put together something that is catchy and impressive and you can be the creator of the next viral video!
Stay tuned for more “how-to” posts, and we’ll help you get you first video on YouTube sooner rather than later.